Petr leads a team at Google that takes care of traditional advertisers, and media agencies and covers the YouTube platform. Together with his team, he has recently been intensively focusing on the topics of brand building in the e-commerce environment and cross-media planning, measurement, and evaluation. He previously worked as a global digital communications manager for Karlovy Vary Mineral Waters, where he handled campaigns on 18 markets. He also worked in Vodafone's digital marketing and Mindshare media agency. Petr is the holder of many Czech and international digital awards.