The Digital Leap learning modules are a series of a 5-day events consisting of theory and hands-on training in digital platforms from different perspectives. The modules offer you an opportunity to develop different skills in digitalization. Topics range from promoting and presenting performances by using digital tools, creating new artistic works in digital and virtual environments, and learning how to employ them in a way that best suits your own artistic practice. Experts of different disciplines will act as teachers, mentors and facilitators.
Module 1: Promoting your work in digital and virtual environments
April 22-26, 2022
Prague, Czech Republic
Hosted by the Arts and Theatre Institute – Celetná 17, Prague 1
This module focuses on the fundamental knowledge of the digital environment of today, the largest content distribution platforms and social media networks, their specific formats and the algorithm phenomena.The module consists of theoretical and inspirational lectures from industry leaders and a series of practical workshops focusing on strategic planning and unique content creation.
The module is coordinated by PerformCzech, a team of curators and coordinators at the Arts and Theatre Institute in Prague. The module includes networking activities organized in collaboration with Cirqueon, an umbrella organization dedicated to the support and development of contemporary circus in the Czech Republic, and with the Czech Dance Platform festival. In the accompanying program you can expect to visit various Prague cultural venues and organizations.
Program
Thursday, April 21
- Arrival
- 20:00 Operational Information & Welcome drink (provided by PerformCzech), Meeting point at Café NOD - Dlouhá 33, Prague 1
Friday, April 22
KD Mlejn – Kovářova 1615/4, Prague 5 - Stodůlky
- 10:00 Meeting point in the IBIS hotel lobby - Na Poříčí 5, Prague 1
- 11:00-13:00 Inspiration to your Content Strategy
- 13:00 – 14:00 Lunch break in KD Mlejn
- 14:00-17:30 Everything you need to know about social media algorithms
- 18:00 – 19:00 Dinner break in KD Mlejn
- 19:30 Enola (performance)
Saturday, April 23
Theatre Faculty, Academy of Performing Arts – Karlova 26, Prague 1
- 11:30 Meeting point in the IBIS hotel lobby - Na Poříčí 5, Prague 1
- 12:00-18:00 Building your Social Media Marketing Strategy
Restaurant options in the area: - Atmosphere Cafe Pub – Karolíny Světlé 33, Prague 1 (all options)
- Bageterie Boulevard – Národní 27, Prague 1 (all options)
- Pizzerie Modrá Zahrada, Národní 37, Prague 1 (all options)
- Lehká hlava, Boršov - 280/2, Praha 1 (vegetarian, vegan)
- Dhaba Beas – Vladislavova 24, Prague 1 (vegetarian, vegan)
Sunday, April 24
Cirqueon, Centre for Contemporary Circus – Vlastislavova 603, Prague 4
- 9:30 Meeting point in the IBIS hotel lobby - Na Poříčí 5, Prague 1
- 10:00-13:00 The Ultimate List of Social Media KPIs to Leverage Growth
- 13:00 – 14:00 Lunch break
- 14:00-18:00 How to Write a White Paper that Inspires a Year-long Content Strategy
- 18:30 – 19:30 Dinner break
- 20:00 Věra Ondrašíková a kol.: Witness (performance) at Ponec – The Dance Venue (Czech Dance Platform)
Monday, April 25
- 9:30 Meeting point in the IBIS hotel lobby - Na Poříčí 5, Prague 1
- 10:00-16:00 Practical Exercises in Groups at the Arts and Theatre Institute and diverse locations
- 16:00 – 18:00 Presentation of Practical Exercises and Networking with the Czech Dance and Circus Community at Studio Hrdinů – Dukelských hrdinů 47, Prague 7
- (late lunch provided by PerformCzech)
- 20:00 Czech Dance Platform (optional)
Tuesday, April 26
Ministry of Culture Czech Republic – Maltézské nám. 1, Prague 1
- 9:30 Meeting point in the IBIS hotel lobby - Na Poříčí 5, Prague 1
- 10:00-16:00 Conclusions
- 12:30 – 14:00 Lunch break.
Restaurant options in the area: - Pod Petřínem Restaurant - Hellichova 5, Prague 1 (all options)
- Vegetarian restaurant Natureza - Hellichova 14, Prague 1 (vegetarian, vegan)
- 20:00 Czech Dance Platform (optional)
- 22:00 Farewell Drink
Wednesday, April 27
- Departure
Check our Code of Conduct for the Learning Module here.
Please do not hesitate to contact us with any enquiries you may have:
Martina Pecková Černá / Head of the International Cooperation Department
E martina.peckova-cerna@idu.cz
M +420 775 858 794
Eva Cíchová
International Cooperation Department / Communication with Participants
E eva.cichova@idu.cz
M +420 777 882 061
Viktorie Schmoranzová
International Cooperation Department / Production Manager
E viktorie.schmoranzova@idu.cz
M +420 607 624 885